Shouldn’t I try to save money on hosting? Everyone wants to keep costs low but the most frustrating part of a crummy host is that you will think that there’s something wrong with your site. It’s like driving a sports car on a dirt road. If you are starting from scratch it will likely take [Read More…]
Your Best Homepage
First Impressions Matter Attention spans are notoriously short on the web. Users will minimize time spent by quickly scanning a site for useful or appealing content. By some accounts, users decide whether to investigate or move on within the first 7 seconds. The homepage is often the first point of contact that visitors have with [Read More…]
Too Many Plugins
But They All Look Great! Do you feel like a kid in a candy store when you browse the plugin directory? Do you have more than one plugin that puts different popups on your pages? Even though there are more than 40,000 plugins, you should minimize what you have installed on your site. Many plugins [Read More…]
Growing Your Practice
The growth of your practice depends on you becoming an expert at meeting the needs of the clients you most want to work with and communicating to them in a way that inspires action. How are you different? Do you have a unique message or method that helps people connect with you when they are [Read More…]
Fundraising Video For BCJ
I had been doing some photography work for the Boulder Center for Judaism and they asked me if I could do a quick turnaround on some found footage for a 24 hour fundraising campaign. The campaign manager told me that they wanted a fast-paced video with a strong modern soundtrack, but the woman supervising him [Read More…]