Here’s a quick bare-bones guide for building. Whether you are doing it yourself, or have a developer, it’s super helpful to understand these steps. When tech systems are drag and drop and things can be built quickly, it gives all of us an exaggerated sense of how efficient tech can be. Some parts work easily- […]
Your site- A Marketing Tool or an Online Brochure?
(One of Four Posts)
Most people would describe their site as an electronic brochure not as a marketing tool. If you are pulling new business from other kinds of marketing like in person meetings or print advertising that makes sense. We tend to think that Google (or any other search engine) magically puts our site in front of new […]
Updates and Maintenance
Why Should I Pay For Maintenance? “Now that my site is finished, I can just leave it until I want to change it, right?” You wouldn’t say that about your vegetable garden! Much like your garden, a website is a complicated thing with a lot of dependent moving parts. It’s a living, interactive representation of […]
Branding 101
Branding What is it good for? Everything actually!!! Start with a style guide A style guide is a catch-all name for anything that represents your branding look and feel. It is a set of guidelines for color and font, what to use them for and what NOT to use them for. If you use a […]
WordPress Plugins: Why and How
WHAT ARE WORDPRESS PLUGINS? WordPress plugins are individual pieces of software that you can download and install to your WordPress website. You can think of them a little like apps for your smartphone. Just as you can download an app to add a new feature to your phone, you can use a plugin to add […]
