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Author: Karen Spies
Branding 101
Branding What is it good for? Everything actually!!! Start with a style guide A style guide is a catch-all name for anything that represents your branding look and feel. It is a set of guidelines for color and font, what to use them for and what NOT to use them for. If you use…
WordPress Plugins: Why and How
WHAT ARE WORDPRESS PLUGINS? WordPress plugins are individual pieces of software that you can download and install to your WordPress website. You can think of them a little like apps for your smartphone. Just as you can download an app to add a new feature to your phone, you can use a plugin to add…
USING THE CHEAPEST HOST YOU CAN FIND
Shouldn’t I try to save money on hosting? Everyone wants to keep costs low but the most frustrating part of a crummy host is that you will think that there’s something wrong with your site. It’s like driving a sports car on a dirt road. If you are starting from scratch it will likely take…
Your Best Homepage
First Impressions Matter Attention spans are notoriously short on the web. Users will minimize time spent by quickly scanning a site for useful or appealing content. By some accounts, users decide whether to investigate or move on within the first 7 seconds. The homepage is often the first point of contact that visitors have with…
Too Many Plugins
But They All Look Great! Do you feel like a kid in a candy store when you browse the plugin directory? Do you have more than one plugin that puts different popups on your pages? Even though there are more than 40,000 plugins, you should minimize what you have installed on your site. Many plugins…