Author: Karen Spies

DIY vs. Pro: Which Home-Service Marketing Strategy Costs More in the Long Run?

Saving a few bucks today can cost you thousands tomorrow. See why cutting corners often backfires. When you’re running a home-service business—whether it’s plumbing, HVAC, or electrical—you’ve got two choices for marketing: do it yourself on nights and weekends, or partner with a specialized agency. On the surface, DIY seems cheaper. But is it really?…
3 Simple Website Tweaks That Will Fill Your Plumbing Schedule

Your website is the easiest way for homeowners who need a reliable plumber to contact you. With just a few quick adjustments, you can turn casual browsers into booked appointments—no tech wizardry required. Try these three easy wins this week and watch your call volume climb. 1. Make Your “Book Now” Button Unmissable If visitors…
TechSoup Registration: Your First Step to Google Ad Grants

Before you can access Google Ad Grants (or any Google for Nonprofits products), you’ll need to complete the TechSoup validation process. Let’s break down exactly what this means and how to do it. What is TechSoup? TechSoup is a nonprofit organization that acts as a validation hub for many technology companies’ nonprofit programs, including Google,…
How to Get a Google Ad Grant for Your Nonprofit: A Step-by-Step Guide

Are you looking to boost your nonprofit’s online presence without spending a dime on advertising? Google offers eligible nonprofits up to $10,000 per month in free advertising through their Google Ad Grants program. Here’s the complete process, including a crucial first step I missed earlier. First Things First: Are You Eligible? Before diving into the…
How Tree Care Professionals can Climb to the Top of Google Rankings

In the tree care industry, where timely service is often crucial due to safety concerns or seasonal demands, having your business prominently displayed at the top of Google search results can make a huge difference. Customers almost always search online when they need tree trimming, removal, or emergency storm damage services. If your tree care…