If there are free and cheap options, why should I pay for hosting? YOUR URL LOOKS PROFESSIONAL If I hosted my site on WordPress.com, visitors would have to type in www.WordPress.com/Spiezz to access my site. It looks like you are running a business in your basement over the weekends. If you want to be perceived [Read More…]
Your site- A Marketing Tool or an Online Brochure?
(One of Four Posts)
Most people would describe their site as an electronic brochure not as a marketing tool. If you are pulling new business from other kinds of marketing like in person meetings or print advertising that makes sense. We tend to think that Google (or any other search engine) magically puts our site in front of new [Read More…]
Updates and Maintenance
Why Should I Pay For Maintenance? “Now that my site is finished, I can just leave it until I want to change it, right?” You wouldn’t say that about your vegetable garden! Much like your garden, a website is a complicated thing with a lot of dependent moving parts. It’s a living, interactive representation of [Read More…]
Branding 101
Branding What is it good for? Everything actually!!! Start with a style guide A style guide is a catch-all name for anything that represents your branding look and feel. It is a set of guidelines for color and font, what to use them for and what NOT to use them for. If you use [Read More…]
WordPress Plugins: Why and How
WHAT ARE WORDPRESS PLUGINS? WordPress plugins are individual pieces of software that you can download and install to your WordPress website. You can think of them a little like apps for your smartphone. Just as you can download an app to add a new feature to your phone, you can use a plugin to add [Read More…]