Category: Squarespace

  • Your site- A Marketing Tool or an Online Brochure? (One of Four Posts)

    Your site- A Marketing Tool or an Online Brochure?
    (One of Four Posts)

    Most people would describe their site as an electronic brochure not as a marketing tool. If you are pulling new business from other kinds of marketing like in person meetings or print advertising that makes sense. We tend to think that Google (or any other search engine) magically puts our site in front of new…

  • Branding 101

    Branding What is it good for? Everything actually!!! Start with a style guide A style guide is a catch-all name for anything that represents your branding look and feel. It is a set of guidelines for color and font, what to use them for and what NOT to use them for.   If you use…