DIY vs. Pro: Which Home-Service Marketing Strategy Costs More in the Long Run?

Saving a few bucks today can cost you thousands tomorrow. See why cutting corners often backfires.

When you’re running a home-service business—whether it’s plumbing, HVAC, or electrical—you’ve got two choices for marketing: do it yourself on nights and weekends, or partner with a specialized agency. On the surface, DIY seems cheaper. But is it really? Here’s the real-world cost breakdown.

Section: True Cost of DIY

• Time Investment: 8–12 hours/week creating posts, tweaking ads, updating listings
• Steep Learning Curve: Plugins break, ads underperform, SEO best practices change monthly
• Opportunity Cost: Hours spent on marketing = hours away from billable work

Section: True Cost of Professional

• Fixed Monthly Fee: Know exactly what you’ll pay—no surprise overages
• Expertise On-Demand: Proven playbooks for SEO, paid ads, review funnels
• Faster ROI: Average client sees a 2–3× return within 60 days

Real Example

“We switched from DIY ads to Spiezz Digital and cut our cost-per-lead from $65 to $28—while nearly doubling lead volume!” – M. Jones

Bottom Line
DIY can feel good—until your calendar’s empty and your evenings vanish. Choose smarter, not cheaper.

Let talk about how to get your time back and your calendar full.

(Compare your DIY hours vs. our flat-rate plans in seconds.)