You became a chiropractor to help people easily move, fully heal, and live pain-free, not to spend your weekends learning SEO or writing blog posts. But when new patient appointments slow down, it’s tempting to try to do your own marketing. After all, you know your practice better than anyone.
But here’s the real question: is the DIY route really saving you money — or quietly costing you more?
The Hidden Costs of Doing It Yourself
(aka DIY steals your time)
If you’re managing your own marketing, chances are you’ve invested in:
- A drag-and-drop website builder like Wix or Squarespace
- Sporadic Facebook or Google Ads with mixed results
- Hours of your time trying to learn SEO, post on social media, or write newsletters
- A few patient referrals here and there, but no steady stream
While these tools seem affordable at first glance, what they often lack is strategy — and more importantly, results.
If you’re charging $100 per adjustment and spend 5 hours a week on marketing tasks, that’s $2,000/month in lost treatment revenue.
What Does Professional Marketing Include?
Hiring a marketing pro who understands patient-centered, trust-based care means:
- Strategies that build trust fast
- Methodologies that put you in front of patients already searching for relief
- Systems for building online reputation
- Content designed to convert lookers into loyal patients
And the best part? It happens while you focus on doing what you do best: healing.
Short-Term Savings, Long-Term Loss?
Many chiropractors fall into the DIY trap because it feels like they’re saving money. But over time, systems setup without strategy or professional support quietly sabotage growth.
Professional marketing isn’t just an expense — it’s an investment. The difference is measurable:
- More new patients per month
- More frequent visits
- Increased average revenue per patient
Real Talk: When Is It Time to Switch?
If you’re doing everything yourself and feel like you’re treading water, or aren’t getting the results you want, it’s probably time to ask:
- What would one extra patient a week mean to my bottom line?
- How much is it costing me to not be showing up where patients are searching?
- Could I finally take a weekend off if I spent time in my practice instead of working on my practice?
You don’t have to do it alone
You trained for years to become an expert in spinal health, not Google’s ever-changing algorithm. At SPIEZZ Digital, we specialize in helping small healthcare providers like chiropractors grow sustainably with tailored, done-for-you marketing.
Because when you succeed, your whole community benefits.
TLDR
Chiropractors often try to save money by doing their own marketing, but a DIY approach can cost more in lost revenue and missed opportunities.
A professional marketing strategy leads to better visibility, consistent patient flow, and long-term growth, while freeing you up to focus on healing.
Let’s Get Results
Book a free consult and let’s see where the gaps are — and how to fill them.
