Your Best Homepage

First Impressions Matter Attention spans are notoriously short on the web. Users will minimize time spent by quickly scanning a site for useful or appealing content. By some accounts, users decide whether to investigate or move on within the first 7 seconds.  The homepage is often the first point of contact that visitors have with [Read More…]

Why Branding is Important

Branding! Art direction maintains the cohesiveness of branding and brings subtle layers of meaning to visual representations connected with the company, combining art and design to achieve recognition and advertising goals. Forbes magazine contributor Scott Goodson says “Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations. When [Read More…]