Case Study: Doubling Leads for a Kansas City Auto Repair Shop in 30 Days

Client Background
Mid-sized auto repair shop in Kansas City Metro, 8 bays, 15 technicians, $1.8 M annual revenue. They’d been open for 12 years but struggled to attract consistent traffic—averaging just 60 service calls per month.

Challenge

• Flat Traffic: Organic visits held steady at ~700 sessions/month.
• Low Conversion: Only 4% of website visitors booked an appointment online.
• Scattered Presence: Outdated Google Business Profile, few recent reviews, and minimal local content.

Our Approach

1. Website Refresh
   • Redesigned homepage with a bold “Schedule Your Service” button above the fold.
   • Created dedicated service pages for “Brake Repair,” “Oil Change,” and “Check-Engine Diagnostics” focused on local keywords.
2. Local SEO Optimization
   • Fully optimized Google Business Profile: updated hours, added 10 high-quality shop photos, and posted weekly service tips.
   • Launched three geo-targeted landing pages (e.g., “Lee’s Summit Transmission Repair”).
3. Automated Review System
   • After each completed job, customers receive an SMS link to leave feedback. Positive responders are prompted to post on Google.
   • Implemented a one-click email reminder for anyone who didn’t respond within 48 hours.
4. Targeted Paid Campaign
   • Deployed a $1,200/month Google Ads campaign targeting “auto repair near me” and “brake service Kansas City.”
   • A/B tested two ad creatives: “Same-Day Brake Repair” vs. “Free Multi-Point Inspection.”

Results After 30 Days

• Organic Traffic: +45% (from 700 → 1,015 sessions)
• Lead Volume: 125 online bookings & calls (vs. 60 previously)—+108%
• New Reviews: 18 five-star reviews on Google (vs. 3 prior)
• Cost per Lead: $28 (down from $55)

“Spiezz Digital’s targeted approach turned our slow season into our busiest month yet. Bookings have never been this strong!” – Shop Owner

Key Takeaways

• Service-Specific Pages: Tailored content for each repair type drives qualified traffic.
• Review Automation: A simple SMS/email flow can flood your profile with fresh 5★ feedback.
• Hybrid SEO + Ads: Combining local optimization with paid search accelerates results.

Next Steps
Ready to accelerate your auto shop’s growth? Book a free, no-obligation strategy call with Spiezz Digital today and let’s put your bays to work.